Luxury Briefing: A luxury brand holdout (finally) launches e-commerce

6 months ago 20

This week, a decades-old bridal company is hitting the gas on modernization; unpaid fashion internships are becoming a thing of the past; luxury is facing new challenges, according to a new industry report; fashion and furniture are getting cozier; and short shorts — for men — are trending.

83-year-old Kleinfeld Bridal introduces e-commerce and resale

On Tuesday, 83-year-old Kleinfeld Bridal launched e-commerce for the first time with Kleinfeld Again, an online consignment shop allowing brides-to-be and one-time brides to shop or sell pre-worn wedding gowns. Based on retail trends, its proprietary customer research and the company’s global awareness, largely through the popular TLC show “Say Yes to the Dress,” its executive team sees “huge potential” in the new business venture.

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