Lauryn Bosstick and The Skinny Confidential launch new product and first OOH campaign

Lauryn Bosstick was always going to launch a dry brush. She’s been telling her followers about the practice of dry brushing for years. At one point, in 2017, she wrote a blog post about her difficult search for a dry brush providing her desired level of intensity. Unable to find one strong enough for her liking, she resorted to a dish brush.

On Tuesday, Bosstick’s beauty brand, The Skinny Confidential, introduced its version, The Butter Brush, which sells for $79. Bosstick custom-designed the tool along with an Italian architect, a process she described as expensive. The whole process took about three years, she said.

“This is definitely not something we white labeled,” Bosstick said. “Getting something made from scratch is so much [work], from the packaging to the specific materials to the color to the logo. … And it’s really cool to see it come to life.”

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