L’Oréal is putting AI at the center of its global marketing strategy

2 days ago 7

At ShopTalk Europe, Mark Lallemand, CMO of Western Europe at L’Oréal, outlined the company’s next phase of AI and digital strategy. The message was focused: AI is no longer a test. It is core to how L’Oréal builds and delivers brand experiences.

“This isn’t experimentation anymore,” said Lallemand during the event. “This is marketing transformation. We’re building, with AI at the core of brand interactions.”

One reason is speed. “We used to turn around campaigns in weeks,” he said. “Now we do it in hours.” That acceleration is possible through L’Oréal’s CREAITECH lab, which leverages AI to generate localized visuals and campaign assets from simple text prompts using models including Google’s Imagen 3 and Gemini. This has helped the company scale localized messaging and creative for TikTok and Instagram across 20 markets in EMEA.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request