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Of the L’Oréal Groupe’s roughly $44 billion in annual sales, one quarter of its business comes from the U.S. market alone. L’Oréal believes it can do more to serve those consumers. On Thursday, the French beauty conglomerate fully opened a 250,000-square-foot research and innovation center in New Jersey. Located in the city of Clark, the center is L’Oréal’s largest facility outside of France.
L’Oréal has invested $160 million in the New Jersey research center, which joins global research hubs in the likes of Brazil and South Africa. L’Oréal first broke ground on the new center in 2022, building on its existing office space in the area, and opened it to employees in 2023 before fully opening it this week.
“The U.S. plays a defining role in shaping the future of beauty. With its diverse and demanding consumers and world-leading innovation ecosystem, it is the ideal environment to drive our vision forward,” said Barbara Lavernos, deputy CEO of L’Oréal Groupe, in charge of research, innovation and technology. “This center embodies L’Oréal’s uniquely end-to-end innovation model, from upstream advanced research on new breakthrough ingredients to the downstream development of formulas ready for scale-up to deliver high-performance, safe and responsible beauty solutions.”
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