L’Oréal exec Ali Goldstein on growing the ‘Women of Worth’ initiative to boost brand love

2 weeks ago 10

This week, I sat down with L’Oréal executive Ali Goldstein to learn about the evolution of the company’s Women of Worth corporate social responsibility program, which hosted a star-studded event in Hollywood at the end of November. Additionally, “Call her Daddy” podcast host Alex Cooper is set to launch a hydration line with Néstle to be sold in Target stores, TikTok is one step closer to being banned stateside, and executive shakeups at Phlur and Nutrafol.

Inside L’Oréal Paris’s thriving “Women of Worth” program

Now in its 19th year, L’Oréal Paris’s “Women of Worth” program is a time-tested example of corporate social responsibility, philanthropy and growing brand love for the world’s largest beauty company. And now it’s evolving to maximize its reach.

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