NEW DELHI: Indian cricket icon
Virat Kohli
has surpassed Bollywood superstars Shah Rukh Khan and
Ranveer Singh
to become India's most valued celebrity.
According to Kroll’s Celebrity Brand Valuation Report 2023, Kohli's
brand value
has surged by 29%, reaching an impressive $227.9 million. This significant increase propels Kohli to the top spot on the list of India's most valuable celebrities.
The report sheds light on intriguing patterns within the realm of
celebrity endorsements
, showcasing a notable uptick in the engagement of celebrities with brands.
In a year-over-year comparison, the top 20 celebrities experienced a 14.2% increase in the number of brand endorsements they secured, a trend attributed to the expanding emphasis on television and digital platforms for advertising purposes.
Virat Kohli continues to dominate the endorsement landscape, commanding a brand value of $227.9 million, thereby securing the highest position.
Ranveer Singh, with a brand value of $203.1 million, occupies the second rank, indicating a slight shift from his previous standing.
Shah Rukh Khan has made significant strides, ascending to the third position with a brand value of $120.7 million, which marks a substantial climb and highlights his enduring appeal and marketability.
Akshay Kumar
remains in the fourth spot, with a brand value assessment of $111.7 million, reflecting a steady hold within the industry.
Alia Bhatt
continues to be a prominent figure, maintaining her fifth position with a brand value of $101.1 million, showcasing her consistent influence in the endorsement sphere.
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