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Kiehl’s and Brittany Cartwright have something in common. Despite one being a 174-year-old skin-care brand and one being a Bravo reality star, both went through public breakups in 2024: Kiehl’s ended its partnership with luxury gym chain Equinox to the disappointment of many fans, and Cartwright separated from her husband and “Vanderpump Rules” star Jax Taylor.
For Kiehl’s, that makes Cartwright the perfect person to reveal its new relationship: On Wednesday, the L’Oréal-owned skin-care brand announced its new role as the official amenities partner for the luxury fitness chain Life Time with a social media campaign led by Cartwright. Beginning in the summer, Kiehl’s products such as its Grapefruit Body Wash and Creme de Corps lotion will be available at nine New York City Life Time locations, which the company calls “athletic country clubs.” The partnership will be Kiehl’s first foray back into the fitness space since it ended its relationship with Equinox.
“There are so many things working for this campaign. It’s like a triple threat of excitement with Brittany’s dating life, Brittany on Bravo’s new season [of “The Valley”], and then Kiehl’s and Life Time’s partnership,” said Guillaume Monsel, U.S. head of marketing at Kiehl’s. “It’s really four different conversations that we’re tapping into as a brand.”
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English (US) ·