Kelli Anne Sewell is building a different kind of makeup artist-founded business

5 hours ago 2

There is a traditional path for successful makeup artists nowadays: Build up a roster of influential clients, accrue a following on social media, and start a brand of your own. After all, makeup artist-led brands — think: Makeup by Mario, Patrick Ta, Violette Fr and Fara Homidi — have never been hotter.

But makeup artist Kelli Anne Sewell is taking a different approach.

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