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When Funmi Monet began her perfume- and beauty-focused TikTok in 2020, she drew upon her past work at a department store fragrance counter to offer perfume recommendations to her audience. The Dallas-based creator quickly became known as the internet’s “fragrance auntie” for her entertaining and insightful recommendations and reviews, amassing close to 500,000 followers on TikTok and more than 250,000 on Instagram. Brands took notice, too, with the likes of Maison Francis Kurkdjian and Dior soon sending products to Monet to review.
Monet has since launched her own fragrance in partnership with Bella Aura Skincare, been a member of Sephora Squad for three years running and attended the 2024 Fragrance Foundation Awards with perfume brand Kayali. A licensed therapist, Monet devoted herself full-time to fragrance and beauty content creation in May.
“[Fragrance] is a hobby you can enjoy without having a specific skill,” Monet said regarding perfume’s widespread appeal. “You don’t have to be a makeup artist or know how to do makeup. You don’t have to have perfect skin. You don’t have to look a certain way.”
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