'IPL records highest ever TV viewership in first 10 matches'

7 months ago 8

NEW DELHI: The Indian Premier League (IPL) has once again captured the attention of millions of viewers, with its latest edition setting new records in

TV viewership

.
According to the event's official broadcaster, the IPL garnered an impressive TV viewership of 35 crore during its first 10 matches. This figure surpasses the viewership of any previous edition of the tournament, including those held during the COVID-19 pandemic.
Also Read: How to watch IPL 2024 live in USA, Canada and MENA region
Furthermore, as per

BARC data

released by

Disney Star

, the overall watch-time for the IPL has soared to 8028 crore minutes, marking a significant 20 per cent increase compared to last year.

These staggering numbers underscore the enduring popularity and widespread appeal of the IPL, cementing its status as one of the most-watched sporting events globally.
"We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,"

Sanjog Gupta

, Head of Disney Star (Sports) said in a press release.
Disney Star's broadcasting efforts for the IPL are truly comprehensive, with coverage spanning across 14 feeds in 10 different languages. Notably, they've introduced a special feed in Indian Sign Language, catering specifically to the needs of Deaf, Hard-of-Hearing, and Visually Impaired fans, demonstrating a commitment to inclusivity and accessibility.
The IPL season commenced with a bang, as evidenced by the blockbuster viewership numbers. A staggering 16.8 crore viewers tuned in to witness the season's inaugural clash between Chennai Super Kings and Royal Challengers Bengaluru on March 22.
Moreover, the opening day of the tournament saw an unprecedented watch-time of 1276 crore minutes, setting a new record for the highest-ever watch-time for the first day of any IPL season.
These remarkable figures underscore the immense popularity and widespread appeal of the IPL, solidifying its position as one of the most-watched sporting events globally.
(With PTI inputs)

Article From: timesofindia.indiatimes.com

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