8 months ago
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Historically, the Met Gala — annually hosted on the first Monday of May — hasn’t been a big event for creators. That is, unless you’re talking about the online conversation.
High Fashion Twitter, an unofficial community of devoted fashion aficionados who discuss fashion on the X platform, has been talking about the Met Gala on the account @HFMetGala since 2019. The community of 40,000 counts commentators including Hanan Besovic of @ideservecouture (11,200 followers on X) and Odunayo Ojo of @fashionroadman (6,800 followers on X).
As the Met Gala has grown to be a fashion commentator-led event online, High Fashion Twitter has grown, but not without competition from other platforms like Threads. Threads’s fashion community has grown over the last year, and this year, Instagram is strategizing to bring the top online fashion voices around the Met Gala to Threads by providing them with new levels of access. It’s worth noting that TikTok is among this year’s sponsors for the event.
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English (US) ·