10 months ago
20
This story is part of Glossy and Modern Retail’s series breaking down the big conversations at eTail West.
Chief information and transformation officer Heather Wilberger joined luxury apparel brand Vince in July 2022, after holding engineering and CIO roles at real estate agencies Rocket Homes and Bedrock Management. She hit the ground running, working on ways to evolve the brand’s relationship with technology and digital transformation. Today, Wilberger is focused on integrating more advanced and efficient technologies into Vince’s systems and processes to improve the customer experience and enhance operational efficiency, with the goals of ultimately cutting costs and driving growth.
“With a company our size, technology tends to be an afterthought because it’s [primarily] about the beautiful product that we create and not necessarily the technical backend,” Wilberger told Glossy.
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