Inside Maybelline’s winning sponsorship of ‘Love Island USA’

4 months ago 17

This week, I checked in with Maybelline to glean insights into the results of its “Love Island USA” TV and streaming integration this summer, which included product placement, show sponsorship and traditional advertisements. Additionally, LVMH’s Sephora cuts 10% of jobs in China, a new hair-growth clinic secures $3.6 million in funding, and Angelina Jolie is the new face of Tom Ford Beauty.

With ‘Love Island USA’ and ‘The Bachelorette’ integrations, Maybelline successfully bolstered brand awareness this summer

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