Inside Gymshark’s development of the first wig-proof gym headband

With its Diffuse Sweat headband set to launch in the U.S. this month, 12-year-old British fitness brand Gymshark brought insights from its diverse team and their experiences into product development. The product launched in the U.K. and the E.U. on February 15, followed by the U.S. on February 19. 

“Like all Gymshark products, and particularly within our women’s category, we aim to give the community one less thing to think about when heading to the gym,” said Rochelle Mills, Gymshark’s senior designer. Mills initiated the project based on her own frustrations with fitting her hair schedule around her workouts.

The wig market is a big opportunity for fashion and beauty brands globally. According to research company Future Market Insights, the global hair wig and extensions market size is poised to cross $7.3 million in 2024 and reach $15.2 million by 2034.

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