Inside Fabletics’ plan to become a $1 billion brand in 2 years

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In 2025, Fabletics is hitting the gas on growth including by venturing into new retail territory.

For the first time, the 12-year-old activewear brand will enter wholesale channels, including Nordstrom. Plus, it will newly expand to seven international markets, open at least 20 U.S. stores and build out the assortment of its Lifewear product category.

It’s all part of the growth strategy led by Ashley Kechter, who joined the company as global brand president in June 2023.

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