India's
traditional PC market
(inclusive of desktops, notebooks, and workstations) shipped 13.9 million units in 2023, registering a drop of 6.6% on a year-over-year (YoY) basis, a report said. While the desktop category grew by 6.7% YoY, notebooks and workstations declined by 11.1% YoY and 14% YoY, respectively.
According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, in 2023, the consumer segment declined by 3.1% YoY and the commercial segment declined by 9.7% YoY due to reduced demand from enterprises.
However, the education and government segments were strong in 2023, growing by 80.5% and 18% respectively. As per the market research firm, the total market rebounded in the second half of 2023 with 12.9% YoY growth after a weak first half.
“Low market sentiments after the pandemic led to reduced consumer demand, resulting in a steep shipment correction in the second half of 2022 and the first half of 2023,” said Bharath Shenoy, senior research analyst, IDC India.
In the fourth quarter of 2023 (4Q23), the shipments grew 11.4% YoY as both desktops and notebooks grew by 16.8% YoY and 9.9% YoY, respectively.
“However, the decision on import regulations, improving market sentiment, and an aggressive push from vendors ensured a market recovery in the second half of 2023,” Shenoy added.
Top five company highlights
HP leads the market: HP led the market with 31.5% share and the company topped the charts in both the commercial and consumer segments with shares of 33.6% and 29.4%, respectively. The company benefited from the growing demand in the education and government segments. Good momentum during festival sales helped the vendor in the consumer segment.
Lenovo a distant second: Lenovo secured the second spot with a share of 16.7%. It witnessed a 17.8% YoY decline in shipments primarily due to a slowdown in the SMB segment and its minimal presence in the government and education space.
Dell Technologies stood third: Dell grabbed a market share of 15.5% as it witnessed a steep decline of 24.5% YoY in 2023 even as it continued to hold second position in the commercial segment with a share of 20% and held fourth position behind Lenovo in the consumer segment with a share of 10.8%.
Acer registers growth: Acer Group stood in fourth position with a share of 12.3%. The company grew by 16.1% YoY in 2023 as it held fourth position in the commercial segment with a share of 15.7% and fifth in the consumer segment with a share of 8.7%.
Asus shipped over a million units in the consumer segment in 2023, becoming the last entry in the top 5. It grew 8.6% YoY with second position in the consumer segment behind HP with a share of 15.1%.
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