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It’s unsurprising that the most popular beauty and wellness brands today are also some of the best at creating dynamic visuals that win social media likes and drive sales conversions. How top brands are accomplishing this, however, is more bespoke, with one strategy gaining popularity across the industry: operating an in-house content or creative studio.
“The initial concept [when we opened the studio in March 2021 was to create] a place to inspire, create, and actually film content for campaigns and whatnot,” Kelly Coller, CMO of Haus Labs, told Glossy. “We wanted to have more of an open studio space where creators could come and use the studio at any time. So that’s a lovely idea that we still celebrate, but today we use it in more ways.”
Haus Labs’ 2,700-square-foot studio, which is located a short drive from its Los Angeles office, was designed, funded and built in partnership with Klarna, a global retail bank offering at-checkout financing for brands and retailers including Haus Labs. Today the studio is fully owned by Haus Labs and is in use more than 300 days of the year, Coller said.
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