In a disrupted diamond industry, The Clear Cut offers lab-grown stones for free

Online jewelry brand The Clear Cut is committed to never selling lab-grown diamonds. That’s why it’s giving them away for free.

As part of an initiative it began testing last spring, The Clear Cut has begun offering a two-carat round lab-grown diamond for free with the purchase of any mined diamond ring. It’s an evolution of a service the brand already provided, offering customers a free cubic zirconia replica of their ring to wear while traveling so their real diamond ring can remain safe from theft or loss. Thanks to the falling price of lab-grown diamonds, The Clear Cut can now offer real diamonds as a free travel replacement for all of its rings, according to the company.

The initiative speaks to the current disruption in diamonds, where lab-grown versions’ affordability and abundance of supply are causing sellers of both mined and lab-grown diamonds to rethink their businesses.

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