Humor is the new trend in beauty marketing campaigns

5 days ago 8

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Forget models. Comedians are the hottest new cast members for marketing campaigns.

As evident in E.l.f. Cosmetics’ 2023 Super Bowl spot featuring Jennifer Coolidge, CeraVe’s 2024 Michael Cerave Super Bowl spot and Philips Sonicare’s new campaign with “SNL” star Kate McKinnon, marketers want to make you laugh. In beauty, specifically, brands including Milani, Maybelline and Lancôme have partnered with comedian and podcaster Hannah Berner on campaigns, social content and events.

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