Hugo Boss taps into AI for fashion images

18 hours ago 2

In this edition of the Glossy+ Research Briefing, we look into marketers’ most common uses of generative AI, according to Glossy’s State of AI report, and the rise of AI image generation by fashion brands like Hugo Boss.

Nearly half of marketers use AI for generating images

In 2023, chatbot technology was marketers’ most-used AI application. However, that all changed last year when copy generation overtook chatbots as marketers’ most common application of AI tech. In 2024, 65% of respondents to Glossy’s survey selected copy generation as the top NLP or AI technology their company uses, followed by chatbots at 55% of respondents.

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