How wedding guest fashion became the main character on TikTok

Brides are not the only ones having a “say yes to the dress” moment this wedding season. On TikTok, users are popping the question to their followers: “What do I wear to attend this wedding?”

Dietician Blair Cooley settled on a House of CB dress for a wedding when 8,000 commenters told her all her previous options were wrong. Mega influencer Remi Bader showcased an on-trend “butter yellow” wedding guest dress haul to her 2.2 million TikTok followers. (Meanwhile, TikTokers are debating if butter yellow is too close to white to wear for a wedding.) The wedding guest dress genre is common enough that it has inspired parody videos of commenters’ fervent enforcement of the definition of black tie and rage-baiting users asking if a see-through white dress is wedding-appropriate. On earnest dress try-ons, commenters are not afraid to offer their blunt opinion: “I’m sorry but you need to ask a friend with good taste to look for more dresses,” states one commenter on a May wedding guest dress try-on video.  

A generation ago, wedding guests may have simply followed a universally-understood dress code for a ceremony at the bride and groom’s local church. By 2025, guests don’t always have the luxury of a clear rulebook as they navigate elaborate destination wedding weekends, Pinterest-fueled moodboards and the pressure to look good on the inevitable social media post. That’s left many guests looking to crowdsource opinions on their wedding wardrobe.    

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