How the ‘de minimis’ rollback will upend TikTok Shop’s product assortment, increase opportunity for prestige brands

1 day ago 10

TikTok Shop is likely to see a dramatic change in assortment and pricing after the planned May 2 cancellation of the tariff loophole known as ‘de minimis’ on goods from China and Hong Kong.

On April 7, TikTok emailed business leaders warning them of the upcoming change. “…Duties will be applicable to all impacted shipments regardless of value, and additional supporting documentation may be required to import, previously exempt, goods into the U.S.,” the letter read.

A representative from TikTok did not immediately respond to Glossy’s request for comment on exactly how many sellers this would impact.

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