How tech resale company Back Market is tapping into fashion trends

The French company Back Market has been a household name in Europe for secondhand tech for close to a decade, and now it’s set its sights on growing in markets outside of its home country like the U.S. and the U.K.

And to do that, its turning to a new category: fashion. On December 5, at a party held in Manhattan, Back Market debuted a new collection of tech-inspired wearable accessories called F/W 2005, designed in collaboration with Canadian artist and designer Gab Bois. The collection, up for sale on Back Market’s website, uses electronics sourced from Back Market to create hair clips out of iPods, a belt buckle out of an old flip phone and a compact mirror out of a CD player.

Not only is the collection fashion-centric, but its marketing rollout was, too. There was a very fashion-feeling party that included a DJ set and open bar; plus, on the morning of the drop, celebrity and influencer Julia Fox posted several looks from the collection to her 1.7 million followers on Instagram.

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