How Target is expanding its wellness cateogory

2 weeks ago 11

When it comes to its wellness category, Target is in growth mode.

In January, Target announced that, throughout the year, it would roll out 1,000 new wellness-related products, ranging from apparel and accessories to beauty, supplements and technology. To kick things off, Kourtney Kardashian Barker’s Lemme brand made its debut in the supplement aisle in January. And in April, Target worked with Gen-Z founder Zoe Leffler to launch Cycl period care in May.

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