How Solawave is using ‘Schedule A’ litigation to successfully fight Amazon counterfeiters

1 week ago 8

Fighting counterfeit products on marketplace sites continues to be a burden for brands as they gain popularity online.

According to MarqVision, an AI-driven brand protection company, beauty tech is a growing focus for counterfeiters, often based in China, who copy popular products to sell on marketplace sites like Amazon, eBay, Temu, Alibaba and Wish, among others.

“Beauty tech devices like red light and LED therapy machines … are increasingly targeted by counterfeiters, posing significant risks not just to brands but also to consumer health,” said Mark Lee, co-founder and CEO of MarqVision. For consumers, determining what’s real, and what’s fake, is getting more challenging, according to the firm. In a survey of 500 people who purchased fake beauty products, 71.6% did so unknowingly.

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