How Silver Airways used Instagram to inform passengers about shutting down operations

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How Silver Airways used Instagram to inform passengers about shutting down operations

US-based

Silver Airways

used Instagram to inform passengers of its sudden decision to cease all flight operations. The

Florida regional carrier

advised customers booked on flights for June 11 not to go to the airport. Silver Airways announced the shutdown of its services in an Instagram post, stating it had agreed to sell its assets to a buyer who chose not to continue flight operations. This move is part of the airline's debt restructuring efforts, the company noted, as its holding company ceased Silver's operations in Florida, the Bahamas and the Caribbean. In 2011, the Hollywood/Fort Lauderdale-based airline began operations with hubs in Fort Lauderdale, Tampa and Orlando. The company also operated a subsidiary airline, Seaborne, which ran seaplane services to the islands of St. Croix and St. Thomas.According to flight tracking site FlightAware, Silver Airways cancelled 52 flights. Moreover, industry analysts have also indicated that the airline's shutdown was not unexpected.

What Silver Airways said on its Instagram post

In the social media post, Silver Airways wrote: “Dear Silver Airways Customers,

We regret to inform you that we are ceasing operations as of today, June 11, 2025. In an attempt to restructure in bankruptcy, Silver entered into a transaction to sell its assets to another airline holding company, who unfortunately has determined to not continue Silver's flight operations in Florida, the Bahamas and the Caribbean.Please do not go to the airport. All credit card purchases should be refunded through your credit card company or your travel agency.”

Instagram post shared by Silver Airways

In December 2024, the company announced that it had filed for

Chapter 11 bankruptcy

on its website in the United States Bankruptcy Court for the Southern District of Florida. With this move, the company aimed to secure additional capital and undertake a financial restructuring.In a statement shared at that time, the company said: “[It] will strengthen our position as a competitive airline, ultimately benefiting you—our valued customers.”

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