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When Alex Taylor and Victoria Thain Gioia launched Perelel in 2020, they started with a lineup of prenatal vitamins built around micronutrients like calcium and omega-3 fatty acids. The brand soon expanded to products catering to fertility support supplements and antioxidant powders. But Taylor and Than Gioia say there was one nutrient consumers kept asking about: protein.
“We have gotten asked a ton in the last four and a half years, especially by pregnant woman, whose protein needs are higher. She was asking us a lot, ‘What protein powder would you recommend?’” said co-founder and co-CEO Thain Gioia.
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