How PatBo is using limited-edition styles to grow its DTC business

9 months ago 18

Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.

PatBo, which has 1 million Instagram followers, has seen over 30% year-over-year revenue growth since its inception in 2012. The brand quickly became known for its unique designs, which include dresses with detailed embroidery and summery separates inspired by Brazilian culture. Its prices range from $100 for swimwear to over $1,000 for ready-to-wear styles.

Founder and designer Patricia Bonaldi said opening the Miami store was motivated by the local demand, communicated through social media, among the city’s Brazilian expats. According to the Brazilian Foreign Ministry, approximately one-third of Brazilians living in the U.S. are in Florida, mostly in Miami. PatBo opened its first U.S. store in NYC in 2021, the same year the brand first showed up on the NYFW calendar. Globally, PatBo has 17 stores, including 15 in Brazil.

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