How MCo leverages pop culture to market dupes

4 days ago 5

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You may have noticed MCo Beauty on social media — or at a Kroger supermarket, where it first hit U.S. shelves earlier this year. And there’s a good chance that was because some of its products are dead ringers for popular ones from more expensive brands. Think: Charlotte Tilbury’s Flawless Filter, $49 — a similar MCo product is dubbed Flawless Glow, $26; Sol de Janeiro’s Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist, $38 — a similar MCo product is simply called Fragrance Mist, $12; and Glossier’s Cloud Paint, $22 — the MCo lookalike is called Cheek & Lip Tint, $8.

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