How Laneige became a ‘significant player’ in skin care in 2024

3 days ago 7

This story was originally part of the 2024 Glossy 50 feature. Click here to see all of this year’s honorees.

Laneige, the K-Beauty brand owned by AmorePacific, has no plans to slow down as the year comes to a close.

“Laneige has been the No. 1 holiday brand at Sephora for the past two years,” said Julien Bouzitat, the brand’s U.S. gm. As such, it treats its gift sets as true product launches and “invests significantly” in marketing them. This year, that included a splashy social campaign featuring buzzy influencers including Nara Smith, Jake Shane and Plastique Tiara.

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