How Foot Locker is keeping its brand partners close as it returns to growth

Foot Locker’s 50th anniversary arrived this year at a time when the retailer is in transition. A year into it’s Lace Up plan, a revitalization effort spearheaded by Foot Locker’s CEO Mary Dillon, Foot Locker has just exited multiple international markets like South Korea and parts of northern Europe. It’s also handing over control of its operations in Greece and Romania to an external licensing company and moving its headquarters from its longtime location in New York City to St. Petersburg, Florida, as part of its ongoing cost-saving efforts.

The changes have already led to good results. Foot Locker’s second-quarter earnings, reported in late August, showed a 2.6% increase in comparable sales and better-than-expected profit margins that had investors feeling good about Foot Locker’s progress.

According to Kim Waldmann, Foot Locker’s chief customer officer, the next step of the Lace Up plan will be to focus on strengthening the relationship between Foot Locker and its many brand partners.

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