How fashion brands are leveraging e-commerce flash sales

Samantha Lloyd, director of marketing, Clearco

As the weather gets warmer and shoppers spend more time outdoors, consumer spending tends to shift towards new experiences and the services that go with them, but for e-commerce brands, the summer slump might be a thing of the past. 

While overall retail spending tends to cool in the warmer months, e-commerce seems resilient to retail’s seasonal slumps as online sales are expected to hit $6.3 trillion worldwide in 2024. And with consumer optimism the highest it’s been in two years, early reports predict a summer 2024 spending boom. Fashion is leading the charge: 78% of consumers say clothing is their top choice for summer spend.
When shoppers loosen their purse strings this summer, fashion brands are prepared to capture their spending by using landmark e-commerce sales. Although teasing limited stock benefits brands, the challenge for many fashion labels is funding their inventory before it’s sold.

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