11 months ago
27
Sponsored by Skeepers
The modern consumer is not a puzzle; their wants and needs are easier to identify than ever. Put simply, consumers want brands to be genuine, relatable and authentic.
The daily choices shoppers make are often influenced by understanding what others — people to whom they relate — are encountering, expressing and feeling about a particular product or service. That being the case, fashion and beauty brands offering an unfiltered voice are capturing an increasing share of shopper attention, and advertisers who rely solely on beautifully edited photos and strategically crafted ads risk falling behind.
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English (US) ·