How Elsa Hosk leveraged Revolve to build her fully-owned Helsa brand

4 months ago 42

On July 31, influencers and brand executives gathered in Los Angeles at the third iteration of Glossy’s Beauty Pop event, which featured its first-ever fashion-focused discussion. In the hotseat was supermodel and former Victoria’s Secret Angel Elsa Hosk, who founded the brand Helsa, sold on Revolve and FWRD, in 2022.

Below are key takeaways from her keynote discussion, where she discussed pivoting from modeling to designing, running and operating a brand, launching the brand with a major partner, and leveraging her Instagram following to grow the business.

Modeling was just a jumping-off point

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