8 months ago
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With the Ecodesign for Sustainable Product Regulation regulatory framework set to be implemented within the European Union this year, digital product passports will soon be necessary for brands. The regulations aim to reduce environmental impact by establishing sustainability criteria for the design and production of various consumer products.
Initially introduced to meet those E.U. regulations, DPPs are designed to provide a transparent record of a product’s origin, materials and craftsmanship, effectively acting as digital birth certificates for luxury goods. The Aura Blockchain Consortium, which was established in 2021 by leading luxury brands including LVMH, Prada and Cartier, has been pivotal in promoting their adoption.
Notable projects from Aura include Cartier’s implementation of blockchain to verify product authenticity and origin, Prada’s adoption of digital passports to promote transparency and sustainability in its supply chain, and Louis Vuitton’s use of the technology to combat counterfeiting and ensure customer assurance in product authenticity.
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