How Danielle Alalu plans to grow Derek Lam 10 Crosby’s sales by 70% in 3 years

2 months ago 19

President of the contemporary fashion brand Derek Lam 10 Crosby since July, Danielle Alalu has big plans for the company, which include growing its annual revenue from $35 million to $60 million over the next three years and hosting its first New York Fashion Week presentation next week.

On this week’s episode of the Glossy Podcast, Alalu discusses her strategies for developing the brand, growing its sales and expanding its global footprint. She also talks about the brand perks of being under the Public Clothing Company umbrella, the way forward following creative officer Derek Lam’s departure from the company, and the business challenges she’s navigating under the Trump administration.

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