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When Zendaya stepped onto the Golden Globes red carpet in January, the Bulgari ambassador was bedecked out in — what else? — Bulgari jewels, including a massive diamond and 31-carat tourmaline necklace. But it was the one non-Bulgari piece of jewelry she wore that caught all the attention: an east-west cushion cut diamond engagement ring, courtesy of jeweler Jessica McCormack.
Zendaya, who has since confirmed her engagement to boyfriend and “Spider-Man” co-star Tom Holland, is far from the only celebrity to garner headlines and speculation for her engagement ring. Selena Gomez’s December Instagram post announcing her engagement to music producer Benny Blanco — and showcasing her marquise diamond engagement ring — garnered 23 million likes. Zoë Kravitz got engaged to Channing Tatum in October 2023 with a cushion cut diamond Jessica McCormack ring and was named the first global ambassador to the London jewelry brand a few months later.
Celebrities have long since fueled consumer culture, with jewelry trends no exception. But social media has given consumers a more intimate window into celebrities’ lives, including their engagement ring choices. And with the rise of fast-paced platforms like TikTok and a growing acceptance of lab-grown diamonds, even the resolutely traditional engagement ring is subject to quickening trend cycles.
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