How brands are maximizing UGC for authentic, relatable BFCM campaigns

2 months ago 25

Asmita Gaikwad, content manager, Skeepers

The most awaited time of the year for retailers and consumers alike, — Black Friday and Cyber Monday — is fast approaching. Both are now pivotal events in the retail world, marking the beginning of the holiday shopping frenzy.

User-generated content has emerged as a game-changer, shaping marketing strategies amid the sales rush. UGC encompasses reviews, photos, videos and social media posts made by consumers to bring a layer of authenticity and engagement that traditional advertising struggles to match.

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