How brands are maximizing UGC for authentic, relatable BFCM campaigns

4 months ago 40

Asmita Gaikwad, content manager, Skeepers

The most awaited time of the year for retailers and consumers alike, — Black Friday and Cyber Monday — is fast approaching. Both are now pivotal events in the retail world, marking the beginning of the holiday shopping frenzy.

User-generated content has emerged as a game-changer, shaping marketing strategies amid the sales rush. UGC encompasses reviews, photos, videos and social media posts made by consumers to bring a layer of authenticity and engagement that traditional advertising struggles to match.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request