How brands are implementing new technology while keeping human connection in mind

7 months ago 20

This story was first reported on and published by Glossy sibling site Modern Retail.

Despite all the discussion about artificial intelligence replacing jobs, many brands still believe their employees are the keys to their stores’ success.

“I call them our frontline heroes because they’re the ones engaged with the customer,” said Chad Lundeen, vp of real estate at mattress brand Saatva, at the Future Store conference in Los Angeles.

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