How Beekman1802 used olfactory nostalgia to sell $1 million worth of products in 1 hour

10 months ago 21

Clean beauty and lifestyle brand Beekman1802’s newest collaboration demonstrates the power of olfactory holiday nostalgia.

For the 2023 holiday season, the brand partnered with Nestlé Toll House to release a line of six cookie-scented body-care products. The limited-edition line generated more than $1.6 million in one day despite the fact that customers couldn’t smell the products before purchasing.

“So many people have so many great memories of making cookies with their loved ones during the holiday time,” Beekman1802 co-founder Brent Ridge told Glossy. “[This collaboration] was about making a connection with these powerful memories.”

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