2 weeks ago
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German luxury skin-care brand Babor has found success with its recent AI-backed personalization efforts.
In 2021, Babor launched its first online tool, called the Skin Advisor, which offers personalized product recommendations and routines for first-time customers. In early 2022, the brand followed up with a Skin Coach for additional customer service post-purchase. Both are free to use.
Through its personalized skin advisors, the Skin Advisor marked the first time Babor used analytical technology on its e-commerce site. The Skin Advisor asks customers for information including their age and skin type, but it also considers geolocation impacts on the skin and can perform a skin analysis using a picture provided by the user. Customers can access the Skin Advisor through a prominent menu bar option on Babor’s homepage and can access the Skin Coach for the first time after completing the Skin Advisor program and creating an account. The Skin Coach allows people to save their routines and progress based on their skin-care goals like hydration, and is meant for frequent use.
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