Meta
has announced a safety campaign ‘Know What’s Real’ to create
awareness
against the
spread of misinformation
. With this new campaign users aim to educate users and also identify and address misinformation on
and
.
During the 8-week campaign the company aims to highlight built-in features and safety measures available on WhatsApp like block and report, forward labels that equip users to spot misinformation and prevent its spread further, and encourage people to verify information that sounds suspicious or inaccurate via fact-checking organizations on WhatsApp Channels.
On the other hand, on Instagram, Meta has partnered with a network of fact checkers to verify information. If something false, like deepfakes, is found, they put warning labels in the app to tell people it's not accurate.
Meta’s fact-checking program in India includes partnerships with 11 independent fact-checking organizations. These partners have the capabilities to fact check content in 15 Indian languages and English.
Shivnath Thukral, Director, Public Policy India, Meta, said, “Meta is committed to fighting misinformation online. We have invested in industry leading programs like setting up a robust network of independent fact-checkers that work to debunk false claims and help citizens access reliable information, including collaborating with MCA to launch a WhatsApp tipline to curb AI-generated misinformation. The campaign is an extension of our ongoing efforts to prevent the spread of misinformation and serves as a simple safety guide to educate people on the role they can play to combat it.”
English (US) ·