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This story was originally part of the 2024 Glossy 50 feature. Click here to see all of this year’s honorees.
For consumers, 2024 was the year of the scalp. But for executives like Christine Hall, the work to develop this category for the U.S. market started nearly a decade ago.
“Nine years ago, we said, ‘Eventually, everyone will want to know [about scalp care], so we’re going to put the effort and the money in now’,” said Hall, vp of research and development, hair care, color and innovation at Estée Lauder Companies. “I have to credit the team for being forward-thinking because we wouldn’t be as far as we are if we had started two or three years ago [like much of the industry].”
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