Hally builds on its commitment to athlete partnerships with Olympian Leanne Wong

6 months ago 25

Staying committed to its history of partnerships with young athletes, Hally, the Gen-Z hair-color brand, has tapped Olympic hopeful and gymnast Leanne Wong for a partnership. Wong was an alternate at the Tokyo Games and places as an alternate for Paris, too.

Wong is the face of Hally’s latest launches, including its $25 Gem Pen, which adheres gems to the hair and is the brand’s first product outside of the hair-color category. Her four-month contract with the brand includes posting on social media, wearing Hally’s products in all competitions, participating in Ulta activations, being featured in campaign imagery and partnering on cross-selling opportunities with her own company, Leanne Wong Bowtique.

Though the brand has a history of partnering with college sports teams, this partnership marks the first time it has partnered with a single athlete and featured them as talent.

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