Hally builds on its commitment to athlete partnerships with Olympian Leanne Wong

2 days ago 5

Staying committed to its history of partnerships with young athletes, Hally, the Gen-Z hair-color brand, has tapped Olympic hopeful and gymnast Leanne Wong for a partnership. Wong was an alternate at the Tokyo Games and places as an alternate for Paris, too.

Wong is the face of Hally’s latest launches, including its $25 Gem Pen, which adheres gems to the hair and is the brand’s first product outside of the hair-color category. Her four-month contract with the brand includes posting on social media, wearing Hally’s products in all competitions, participating in Ulta activations, being featured in campaign imagery and partnering on cross-selling opportunities with her own company, Leanne Wong Bowtique.

Though the brand has a history of partnering with college sports teams, this partnership marks the first time it has partnered with a single athlete and featured them as talent.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request