Hair-care tycoon Carolyn Aronson enters mass with Cloud: ‘It has the callouts Gen Z is looking for’

1 week ago 7

Very few beauty entrepreneurs have had more success than Carolyn Aronson.

In 2006, the longtime hairstylist and salon owner launched professional hair-care brand It’s a 10 with one hero product: Miracle Leave-In spray. The $21 formula was an immediate success for its ability to hydrate, smooth, condition, defrizz and protect hair with one formula. The brand had immediate success by seeding the product to professional hairstylists before entering Ulta Beauty, Target, Sally’s Beauty, Cosmoprof, SalonCentric and Amazon, and selling DTC.

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