Hailey Bieber on Rhode’s expanding lip empire

2 days ago 3

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For months, Hailey Bieber has been teasing her next launch — which, officially, is dubbed the Peptide Lip Shape ($24). It will be available on Rhode’s e-commerce site on January 30.

The hype around Rhode, which launched in June 2022, is well-documented. When Bieber teases a new Rhode product to her 54 million Instagram followers, beauty outlets rush to cover the preview. For example, an October 2024 Marie Claire headline read: “Did Hailey Bieber just tease three new Rhode launches in a designer diaper bag tour?”

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