Hailey Bieber on Pocket Blush and Rhode’s further push into makeup

6 months ago 30

Hailey Bieber has mastered the art of the tease.

For months, the founder has had fans eagerly speculating and posting about when her 2-year-old beauty brand, Rhode, would introduce Blush. Bieber has over 52 million followers on Instagram, over 12 million on TikTok and over 2 million on YouTube.

Early lab samples of the cream stick-format blush showed up in Bieber’s Instagram posts back in March, and she has since continued to post versions of the product as she’s developed it. “This blush has been a two-year process,” she told Glossy via Zoom last week. “I really wanted us to take our time with it. There are so many good blushes on the market that I wanted us to come with our own specific point of view.”

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