Hailey Bieber is launching — and marketing — Rhode’s first cleanser

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

You likely know a lot about Hailey Bieber, including that she’s the founder and creative director of 2-year-old Rhode skin care, a model, a style icon, the wife of Justin, and an Instagram star, with 50 million followers. But what you may not know is that she’s a marketer at heart.

On a recent Zoom call, 27-year-old Bieber told Glossy about Rhode’s first cleanser, Pineapple Refresh, including what makes up its formula, how she plans to market it and how she conceived of the campaign. Shot in the Bahamas, the campaign features models Ajok Daing, Candice Swanepoel, and Bianca Blakeney, as well as Bieber.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.