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On September 14-15, the U.K.-based activewear brand Gymshark hosted its largest event to date, Lift: NYC, drawing in 7,500 fitness enthusiasts and athletes from around the world. The event featured lifting competitions, strength challenges, workouts and opportunities to meet fitness influencers, all aimed at fostering community and promoting Gymshark’s brand.
American expansion is a crucial part of the brand’s growth strategy. The U.S. accounts for around 50% of its total revenue, while the U.K. accounts for 20%. To solidify its U.S. presence, Gymshark launched its first American campaign in 2022 and opened an office in Denver shortly after. In June this year, Gymshark opened its U.S. headquarters in downtown Manhattan.
Overall, Gymshark posted revenue of £556 million for the year ending July 2023, marking a 15% increase from the previous year, driven by a 13.1% rise in orders and a 12.5% growth in international sales.
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English (US) ·