Gymshark is building an inclusive athleisure brand, from headbands to hijabs

In the ever-evolving world of athleticwear, inclusivity and cultural sensitivity are becoming paramount for brands. British athleisure brand Gymshark has taken a significant step toward inclusivity by introducing a hijab into its athleticwear line for $30, available globally. 

The move taps into a substantial and underserved market segment. According to the World Economic Forum, there are 800 million Muslim women globally. Many of these women wear the hijab and are looking for activewear that accommodates their cultural and religious practices.

Gymshark’s decision to introduce a hijab was driven by both internal insights and community feedback. Nichola Harris, senior designer of headwear and accessories at Gymshark, said the idea felt like a moment of cosmic alignment.

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